An intimate knowledge of the market place, quick and efficient response to landlords' and tenants' demands must be combined with an enthusiasm to deal effectively in a competitive world to guarantee agency success. The essential ingredients of acquisition and disposal depend on a wide range of expertise; from building construction and interior design, to planning and property law. Marketing, involving both research and promotion, is a fundamental part of agency and includes effective strategies that are developed both internally and through liaison with specialist media groups.
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